Location: Delhi/Mumbai
Reporting To: IT Manager
Last date to apply: September 20,2023
Organization Background:
The Humsafar Trust has been implementing the Global fund Project, “Reaching the Missing Millions A virtual approach”. This project aims to accelerate national HIV response to reach first 95 targets, by reaching key populations (High risk groups, at risk adolescents and youth, men and women with high-risk behaviours) through virtual platforms. It also focuses on community systems strengthening focusing on the health and human rights of key populations.
About the Role:
This multifaceted role will involve managing media buying activities across various channels, optimising campaigns for maximum ROI, and monitoring website traffic and user behaviour to enhance our online presence. The ideal candidate will have a strong background in media buying, excellent analytical skills, and a keen eye for website performance.
Primary Responsibilities
a) Media Buying –
- Develop and execute media buying strategies across digital channels, including but not limited to online advertising, TV, radio, and print.
- Collaborate with communication teams to create compelling ad creatives that resonate with the target audience.
- Negotiate and manage media contracts, budgets, and schedules to ensure cost-effective and successful campaigns.
- Continuously analyse and optimize media campaigns for performance and ROI, making data-driven decisions to improve results.
- Stay up to date with industry trends, emerging platforms, and competitor activities to identify new opportunities and areas for improvement.
b) Website Traffic Monitoring –
- Utilise web analytics tools (e.g., Google Analytics) to track and report on website traffic, user behaviour, and conversion rates.
- Identify key website performance metrics and develop KPIs to measure the success of online initiatives.
- Generate regular reports and dashboards to provide insights into website traffic trends and make recommendations for improvements.
- Collaborate with the web development agency to implement website changes and enhancements based on data-driven insights.
- SEO Optimization – implement SEO best practices to improve organic search rankings.
- Work on enhancing the overall user experience by addressing usability issues.
Required Qualifications:
- Bachelor’s degree in marketing, Advertising, Business, or related field
- Proven experience in media buying, with a track record of successful campaigns.
- Proficiency in web analytics tools (e.g., Google Analytics) and data analysis
- Strong analytical and problem-solving skills
- Excellent negotiation and communication skills
- Knowledge of digital marketing trends and best practices
- Familiarity with website management and optimization strategies
- Ability to work independently and as part of a collaborative team.
Application Process:
Eligible candidates interested in the above-mentioned position are requested to submit a comprehensive Curriculum Vitae with a supporting covering letter, as well as salary expectations and current salary (CTC).
Application Deadline –September 20, 2023
Email applications at jobs@humsafar.org, mentioning the ‘Application for “Media Buyer & Website Traffic Monitor” in the email subject line.
