Social Media Specialist 

Position Vacant: Social Media Specialist 

Work Experience: 3+ years 

Reporting to: Communications Manager 

Location: Delhi 

Last Date to apply: 28th June 2023 

Key skills: Marketing, Social media management, Analysis, Strategy. 

Organization Background: 

The Humsafar Trust (HST) is India’s first community-based organization (CBO) of self-identified gay men, MSM, Hijras, and LBT persons. HST organizes advocacy workshops for health care providers, law enforcement agencies, judiciary, legislators, Government bodies, media, and student community to sensitize them on Gay, MSM, and TG issues. Along with legal support, crisis management, mental health, and nutrition counseling to its communities. 

The HIV interventions of HST are supported by National AIDS Control Organization (NACO) and Mumbai District AIDS Control Society (MDACS) to provide health services to Men who have sex with men (MSM) and Transgender communities every year through Public Health Care delivery systems and its Inhouse clinics. 

For more information about The Humsafar Trust, please visit 

Project NETREACH Overview 

The Humsafar Trust has embarked on a three-year HIV intervention project that aims to reach out to the high-risk, key population by virtual outreach. This virtual population needs to be brought into the ambit of National HIV intervention programs. The project is supported by The Global Fund (GFTAM) and the Principal Recipient is India HIV/AIDS Alliance. 

Communications and Project NETREACH 

The goal of the communications campaign is to execute a pan-India HIV Awareness campaign for Project NETREACH while increasing Reach, Social Behavioural Change across online platforms and keeping the Project objective in focus which has the potential to have a significant impact on creating health-seeking behavior, to increase the demand of services. 

The goal of the communication campaign is to motivate people to get tested, promote access to treatment, link to care and support and reduce stigma and discrimination. 

Key Responsibilities: 

As a social media specialist, you will manage the online presence, branding, and digital PR for Project NETREACH on social media platforms and any emerging media. 

The role requires the following skill sets:

  • Multi-skilled to handle both social media management, paid advertising and creation of static and video content. 
  • Create, schedule, and post content (written posts, images, graphics, and video) 
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 
  • Targeting selected audiences through researching keywords 
  • Must have experience in conducting paid social media campaigns, analysing posts for effectiveness and engagement, and monitoring channels. Managing campaign budgets & adjusting bids to optimize the ROI. 
  • Experience in optimizing budgets, bidding, and online advertising, and understanding of App Marketing 
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. 
  • Collaborate with other departments to manage reputation, identify key players, and coordinate actions. 
  • Keep an eye on the engagement rate of each post and campaign. 
  • Moderate, review and respond to comments. 
  • Handle webinars, Community interviews and social media resource/podcast sessions and influencer management based on theme/monthly plans 
  • Ability to write, think and work quickly without losing focus. 
  • Maintain the highest level of professionalism while managing sensitive issues. 
  • Demonstrate personal ownership and accountability. 
  • Show empathy while providing thoughtful and prompt resolutions. 

Qualifications and skills: 

  • 3+ years’ experience in a digital communications/marketing role 
  • Bachelor’s degree in digital marketing/ digital communications/ PR / Mass Communications 
  • Google or any other accredited certification in relevant areas related to the field 
  • Strong Design skills (knowledge of Adobe Suite and Canva) and effective writing skills desired 
  • Understanding of digital marketing concepts 
  • Experience with multiple platforms, e.g. AdWords, Facebook. 
  • Working knowledge of Google Analytics or similar analytical tools 
  • Knowledge of Hootsuite and other platforms used for social media campaigns. 
  • Good knowledge of the selected market and customer segments would be an advantage.

Application Process: 

E-mail your CV and a Cover letter defining why you are the best fit for this role – to  with the subject “Social Media Specialist, Delhi”. 

Share examples of your work in a PPT, and also mention any links or screenshots that are applicable.